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An Exclusive Interview with Rob Ferro A.K.A "Mr. DS18" on Designing Vehicle-Specific Audio Products

An Exclusive Interview with Rob Ferro A.K.A "Mr. DS18" on Designing Vehicle-Specific Audio Products


In the ever-evolving world of car audio, DS18 has carved a niche for itself by creating high-quality, vehicle-specific audio products that cater to the unique needs of car enthusiasts. In this exclusive interview, we sit down with Rob Ferro, better known as "Mr. DS18," to gain insights into the challenges and innovations behind DS18's success in the competitive car audio industry. 


Q1. What are some of the biggest challenges you guys face when it comes to designing vehicle-specific products?

Rob Ferro (Mr. DS18): "Designing vehicle-specific products is a meticulous process. The biggest challenge is deciphering what our customers truly desire and need. It's not just about creating loud audio; it's about understanding why they want it loud and what they intend to add to their vehicle's audio setup. We strive to strike the perfect balance between meeting their demands and enhancing their audio experience." 


Q2. What led to the decisions of making products specifically for the new Ford Broncos, Polaris Slingshots, and now Can-Am models?

Rob Ferro (Mr. DS18): "We've made the strategic decision to create products for vehicles like the Ford Broncos, Polaris Slingshots, and Can-Am models because they are incredibly popular in the market. These vehicles are enthusiasts' favorites, and we saw an opportunity to enhance their audio experience. We believe that everyone deserves exceptional sound quality in their favorite toys." 


Q3. How would you say these products compare to other brands that are competing in the same space? What innovations have been made to make DS18 stand out?

Rob Ferro (Mr. DS18): "DS18 stands out in the market by focusing on creating products that match the environment they are intended for. We consider ourselves audio fanatics, and many of us own the vehicles we design products for. This firsthand experience allows us to understand precisely what is needed to create an immersive audio experience. We take pride in our commitment to quality and the fact that our products are designed by enthusiasts for enthusiasts." 


Q4. Are there any other vehicle-specific products in the works you can let us know about? 

Rob Ferro (Mr. DS18): "Absolutely, we have an exciting lineup of vehicle-specific products in development. Currently, we are hard at work on products for the upcoming Jeep Wrangler 2024 production, as well as the Polaris RZR series. We are also expanding our range of perfect-fit speakers for various car brands, making sure that our customers have access to the best audio solutions for their vehicles." 


In the competitive world of car audio, DS18's commitment to innovation and a deep understanding of their customers' needs sets them apart. Rob Ferro and the DS18 team continue to push the boundaries of what's possible in vehicle-specific audio, ensuring that enthusiasts can enjoy exceptional sound quality in their favorite rides. 

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